:: Jorn Design Studies - Ecohols Art Series ::
It looks so much more gentle this way doesn’t it? This wonderful work was found on Ignant, a fantastic German blog of art and oddball greatness, we translated this: “Jörn Beyer aka Jørn wondered how the products of the major spirits brands would affect people when they are filled no more striking in their bottles, but in Tetra Paks. The resulting series is called ‘Ecohols’ and displays the labels of Jack Daniels, Absolut Vodka and Jägermeister on ordinary beverage cartons. Perhaps we should turn the idea once, because milk is determined in glass bottles decorated with elaborate labels a bit strange.”
